Preferred Content is a Film, Television & Digital sales, production and advisory company.
Preferred Content specializes in the sale and financing of narrative and documentary filmed entertainment content. We work with North American, Worldwide and international distribution entities to maximize the value of feature length films and episodic series.
We are one of the leading producers' representatives of narratives, documentary, episodic series and short form content. Our customers range from all-rights theatrical distributors to non-linear VOD platforms.
We are one of the premiere packagers of creative and financial elements for fiction and non-fiction content. Our work ranges from attaching talent to securing financing and distribution for your project.
We are one of the key consultants to equity and debt financiers who produce and monetize content. Our clients include equity investors, private lenders, documentary funders and content distributors.
Founder & CEO
Iwashina was a senior agent in the Independent & International Film Group at the Creative Artists Agency (CAA) before founding Preferred Content in 2010. He currently serves as the Chairman of the Board of the Coalition of Asian Pacifics in Entertainment (CAPE) and is a member of the Board of Director of the International Documentary Association (IDA). Iwashina holds a B.A. in English Literature from U.C.L.A. He is from Los Angeles, California and began his career in the mailroom of the United Talent Agency (UTA).
Vice President, Worldwide Sales
Bright oversees the team responsible for fiction and non-fiction content seeking distribution. Prior to joining PC, Bright spent a year in CAA's Digital Content Packaging group, which exposed him to the world of non-traditional content financing, packaging, distribution and monetization. He graduated from the S.I. Newhouse School of Public Communications at Syracuse University and was raised in the Catskill Mountains region of upstate New York.
Vice President, Non-Fiction Content
Davis assembles creative & financial elements for PC’s original documentary features and non-fiction series. She regularly attends documentary film festivals and markets such as Camden, HotDocs, IDFA, Sheffield, True/False and CPH: DOX. Davis started at PC as the assistant to the Founder & CEO. Davis graduated from Western Michigan University near her hometown of Saginaw, Michigan.
Director, Fiction Content
Galen packages creative & financial elements for fiction long-form and episodic projects. He is present at all of the major film festivals and markets such as Sundance, SXSW, Tribeca, Toronto, AFM, EFM and the Cannes Market. Galen started his career as the assistant to the Founder & CEO. He graduated from Arizona State University and is originally from Phoenix, Arizona.
Manager, Worldwide Sales
Hyman represents leading documentary and narrative features seeking distribution at the leading domestic film festivals such as Sundance, SxSW, Tribeca, Telluride and Toronto. Prior to Preferred Content, Hyman produced independently financed features DIAL A PRAYER and DARKNESS RISING. Hyman previously worked in Capital Markets in New York City, consulting for the financial institutions JP Morgan and BNP Paribas. Hyman graduated from Cornell University with a degree in Economics.
Some of our selected sales and production titles
Some of our select distribution partners
Some of our select Agency, Publicity, and Legal collaborators